It’s 2:23 a.m.

Posted By on July 31, 2011

.: I have no proper gauge for the relative worth of money. By that I mean I’ll happily drop $15 for a meal I could make at home for $2 and requires less time to prepare than it takes to drive to the restaurant, tell them what I want, wait for them to make it, and drive all the way back, all while having to wear pants. $15, gone without a thought. But I’ll seriously deliberate for minutes on which brand of toothpaste is the better deal.

.: Should I spring for the $2 bottle of toothpaste that’ll last me three months or the $7 fancier bottle that’ll only last me two? Toothpaste doesn’t come in bottles. They come in tubes. “Tube of toothpaste.” It should be a no-brainer: buy whichever one has the wide cap so you can stand it on end and let gravity take care of maintenance squeezing for you. Totally new direction — that’s where I’m taking this line of thought.

.: That’s how they do it in Europe, and it makes perfect fucking sense. And it’s not just toothpaste bottles — we are at the dawning of a new era of gravity-assisted squeeze technology: ketchup bottles, shampoo, conditioner. They’ve even started printing labels upside down to encourage you towards a more sensible future.

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